Posts Tagged ‘self defense phoenix’

Discipline is Not Punishment

September 23, 2011

Martial Arts Discipline Reinforces Good Grades and Good Manners

The Martial Arts are legendary for the development of self-discipline, especially in children.

While most understand the methodology of martial arts instruction, some parents confuse the discipline in martial arts for punishment. However, it is not punishment at all, rather it is the secret to the key of developing self discipline and empathy.

There was a movement in the martial arts in recent years to eliminate push ups, board breaking and failing students on belt tests. Some instructors felt it was bad business. The consequence is that many martial arts schools today have earned the reputation as belt factories or McDojos. Unfortunately, some people have generalized that all traditional or classical martial arts schools are the same. This is not the case.

Many instructors chose to stay the course and risk the business to stay true to the disciplined style of teaching without watering down standards. It is this group that understands the profound impact that discipline and the tools such as push ups, board breaking and sparring have on their students.

Yes, these can be scary to the overly protective parent. However, the world we live in is not as nice as we hope. Even the parent with the best intentions and highest hopes cannot protect their child from every challenge, obstacle or risk. Life is risk. In my experience, rather than trying to change all 5+ billion people on the planet, it is better to work on preparing ourselves and our children to properly face those realities.

Martial Arts discipline is one method of preparing children for todays world, and perhaps more importantly tomorrows. I would encourage parents to seek out an instructor that encourages excellence in your child, has high expectations and holds them accountable. They should also use encouragement and lead by example. The instructors life should be evidence of this discipline from their physical conditioning, technical ability, attitude, social skills to achievements.

While there are no perfect people, therefore no perfect instructors, I would encourage you to keep looking for one that is perfect for your child, goals and aims. There are some truly great instructors out there if you take the time to look. Just keep in mind that their methods may seem tough at times but good communication and patience will usually help you see the profound benefit of discipline in a child’s life.


Phoenix School teaches “Braining” over “Brawling” for Self Defense.

June 23, 2011

Phoenix School teaches “Braining” over “Brawling” for Self Defense.
For Immediate Release
Contact Mark Mayes at 602-896-8721

Phoenix Bodyguard & Martial Arts Schools teach “Braining” over “Brawling” for Self Defense.

“Brain power is the key to neutralizing threats in this day and age.” Says head instructor John Nottingham of USA Martial Arts in Phoenix.
Especially when someone can actually be sued just for defending him or herself…”Security Wise / Street Wise personal protection” is proven to be the better alternative.
“This is the kind of protection training that security and law enforcement are moving toward…but it’s especially user-friendly to the average person who doesn’t have any kind of self-defense background.” Says Nottingham. Security Wise/Street Wise Personal Protection can be learned within a very short amount of time.
Nottingham should know because he owns a Security Company and trains bodyguards, law enforcement and military.
These classes will be held at USA Martial Arts Phoenix this Friday evening from 5p-9p, and Saturday afternoon from 12n-4p. Please call Mark Mayes for more information. Telephone: (602)896-8721.

Military Hand-to-hand combat system for Special Forces comes to Phoenix in Self Defense Training Course

June 7, 2011

For Immediate Release
Contact: Cathy at 602-896-8721
Practical self-defense Phoenix Arizona

Military Hand-to-hand combat system for Special Forces comes to Phoenix

NTS VIPER Tactical Instructor Anthony Miles Shows an Explosive Move from VIPER Street Combat Self Defense under the watchful eye of founder John Nottingham

John Nottingham launched his Arizona school USA Martial Arts & Kickboxing in 1992 and recently opened a new training center in Phoenix to accommodate his Bodyguard Security & Training Company [Executive/Close Protection]. In addition to teaching kids good values through martial arts, Nottingham teaches military, law enforcement and the discerning civilian.

“There are no rules on the street when it comes to your survival or that of a loved one.”, says Nottingham.

Their methods are considered unorthodox to the mainstream self-defense or martial arts way of teaching. Nottingham’s approach is to break structure, conventional thinking and teach clients to think and operate outside the box. The majority of martial arts and self-defense systems pre-scribe rules and strict conformity, sportive emphasis or complex motor movements. Although well-intentioned, many tactical self-defense, fighting and hand-to-hand-combat instructors are retrofitting sportive and cultural tradition lifestyle martial arts to fit what they believe is effective self-defense.
Nottingham’s self-defense method, called VIPER, is designed to break things down into effective, simple self-defense steps and principles that can easily be adapted to a wide variety of individuals in varying dangerous situations.

Last Resort Handgun Disarm Defense

Military Origins
Nottingham and his team come from a unique backgrounds in the military, having served in Special Forces, Airborne units, law enforcement and a decades in the martial arts. In the early 90’s, Nottingham was asked by his Army company Commander to develop an updated, simple and effective hand-to-hand combat course as part of an experimental program. His research continues to this day as he stays on the cutting edge of combatives and defensive tactics. His client list includes those who serve in combat, on the street as law enforcement and bodyguards to protect VIPs.


Bodyguard Tactics for Strategic Self-Defense

“The best way to explain VIPER (his version of reality based self-defense) is the skills you would use to survive the most terrifying criminal assault situations you or your family can imagine. We cover the entire gamet from early detection for avoidance to the harsh reality of physical intervention such as gouging out an attackers eye as a last resort. We teach our clients how to manage situations most people don’t believe are possible to survive.”, said Nottingham

“When your families lives are in danger or your life is on the line, you can’t be thinking about rules or worrying about the wrong things. Part of the initial education is deprogramming the incorrect conditioning and beliefs people have about self-defense so that they can adopt an accurate and winning mindset. Self-Defense is a leadership role so our clients learn to be assertive when they have to.”

VIPER Self Defense is built on natural reflexes, physics, bio-mechanics and the physiological response to intense stress.

“Clients have refered to VIPER as an American Krav Maga type training due to it’s reliance on combative principles, simple and effective self defense. However, VIPER Evolution I does not emphasize the physical as much at this level as Krav Maga does. Instead we teach smart strategies to avoid, detect, diffuse, avoid and thwart situations before the begin. We find this is a faster method to efficacy. Krav Maga was designed for young, fit, military personnel so it is very intense and high risk training. I love the Krav Maga system and practice it, however it is predicated on high mobility, explosive movement and a degree of athleticism most people don’t have or maintain. We take pride in VIPER being much safer than Krav Maga and can reach a wider array of clients because VIPER isn’t designed just for young, resiliant, military soldiers.”


Take for example a criminal threatening your family with a gun. The natural instinct for an untrained person is to fixate on the weapon. VIPER teaches clients how to control that intense stress and mental function through proprietary conditioning training, the same used for training elite Special Forces operators for combat. The body’s stress reaction becomes a conditioned trigger to look for exits, cover, and opportunities an untrained individual, gripped by panic, would not see.

Background of VIPER Close Quarters Combat CQC
VIPER was developed by John Nottingham while serving in a reserve detachment of a Special Forces Unit. He was selected by his company commander due to his unique background in combative martial arts in order to develop a scientific, highly effective method of practical self-defense for Special Operations. It had to be able to beat other elite forces hand-to-hand and weapon close combat training.

What Makes VIPER Different
The key difference in VIPER is in it’s testing. It only takes techniques, tactics and strategies that can be quickly and effectively implemented by a user then tested under stress. To date, Nottingham and his team have run thousands of scenarios and gleaned invaluable feedback from the tactics used in the field and street.

During the 25 years he’s served teaching Martial Arts, Law Enforcement, Military, Nottingham updated and refined his method of practical self-defense, and after scientific study and observation, adjusted his system to teach it to the civilian men, women and children.

Nottingham’s training materials, research and unique approach has inspired numerous other instructors. His training videos and programs have been adopted by military, law enforcement, martial artists, bouncers, agents and bodyguards all over the world.

“It’s gratifying to get feedback from Police Officers or Military that our programs saved their lives in the field. That’s what this training is designed to do – protect and give the good guys the edge.”, said Nottingham

Realistic Self Defense Training. Will What I Know Really Work?

“At some point everyone will face a moment when they have to ask themselves if what they know about self-defense and safety will truly and honestly work when they need it most. It might be to protect their loved ones or at a time when they are out of shape, injured or in a unique environment. VIPER will give them newfound confidence.”

Nottingham is quick to point out that martial arts is great and has numerous benefits but it is not to be mistaken with specialized self-defense and personal protection training. I encourage good martial arts training but it needs to be properly placed in context. Martial Artists are by far our fastest adapting clients, once they grasp the fundamental shift in mindset. However, what we do in VIPER doesn’t look anything like a typical martial arts class.

Nottingham and his team will be hosting a special VIPER SELF DEFENSE training course in May. It is a three day VIPER intensive immersion course combining classroom, slow motion drills and scenario training with a fully padded mock assailant.

V.I.P.E.R. Personal Protection Bodyguard Tactics for Self Defense Security
Students will learn to deal with the most common street attacks and self-defense situations including punches, chokes, grabs, and attacks from various positions such as from behind and on the ground.

The class even sets up different environments to have the students apply the VIPER thinking and action steps to resolve or escape the situations. Students get to learn how to deal with the stress and anxiety of a real attack in crunch time and how to manage the adrenaline dump, rapid heart rate and how to focus on what matters most for survival.

Instructors encourage students and create a learning atmosphere of comfort and relaxed professionalism where cheering is as prevalent as learning. Nottingham explains, “We know it is a stressful subject so our goal is to make it as enjoyable experience as possible. Our clients often comment on how much fun they had while learning and want to come back. Our repeat business is amazing. We guarantee you come out transformed and thrilled with your experience or we refund your money in full.”

In class, students learn the techniques of:
o Punching
o Kicking
o Elbows
o Knees
o Headbutts
o Biting
o Eye gouging
o [and some things Nottingham says only go to clients and too graphic for public articles]

Clients learn to develop power in their attacks and the vulnerable places on the human anatomy to attack for the best results. VIPER Self Defense emphasizes targeting and strategy over perfecting techniques, teaching students to keep it simple and direct.

Brutal Reality Check
Clients are shown videos of actual crime footage, assaults and then discuss applying VIPER tactics and tools to learn from the situation and prevail. Although graphic, Nottingham emphasizes that we have to understand violence in order to thwart it.

Our of Shape? Even More Reason To Take VIPER
Nottingham says that he can teach any willing student despite age, physical make-up or limitation. “Everyone can improve his or her personal protection with this course. It’s not about beating the other guy into submission. Most of it is brains over brawn. We focus on what a client CAN do, not what they can’t. People are often amazed to find out that we are hard wired for self-defense. We just need a few tools to best bring it out.”

USA Martial Arts Phoenix and Nottingham Sword & Shield Security – Scottsdale Bodyguard Academy -are located at 5930 W. Greenway Rd Suite 9 & 10, Phoenix, Arizona 85032. To sign up for this self-defense or another martial arts, kickboxing or personal training program, call 602-896-8721 Facebook: VIPER Personal Protection

John Nottingham Online

About John Nottingham
Owner Nottingham Sword & Shield Security
Founder USA Martial Arts Phoenix
John Nottingham is a 7th Degree multiple Black Belt holder, veteran who served in an Airborne Special Forces reserve unit, has been trained and holds certifications from Paul Vunak, Tony Blauer, Krav Maga, Gavin de Becker and Associates, Bodyguard Training International USA Bodyguards, ASIS, Robert Oatman, and many more.



June 7, 2011

VIPER PERSONAL PROTECTION Live Training for Reality Based Self Defense and Personal Protection Security. Bodyguard Tactics for Protecting Yourself and The Ones You Love.

Personalized Security Scenario Based Stress Inoculation Immersion Training

Stopping, or intercepting violence at its source through recognition, assessment and neutralization. VIPER is a course about winning, surmounting incredible odds, and quickly anticipating, eliminating or managing a threat in a variety of situations based on context.

VIPER strategy disrupts the threat and aims to keep you from harm. VIPER students learn to change the format, tempo, and style of conflict with clever and deceptive strategies that catch their opponents off guard. This enables VIPER trained individuals to stay one step ahead. VIPER teaches to attack threat and seize the initiative to dictate the outcome. It deals with neutralizing violence by any means necessary and only one of those modalities may be the use of physical force.

VIPER is made so that anyone can use his or her individual abilities and situation to adapt and win. Additionally it is designed for those who are out of shape and my have other limitations. You will develop your own safety plan and arsenal of skills centered on your individual needs and experiences.

VIPER teaches concepts so that student’s techniques improve over time and evolve into the response that works best for them. Additionally the concepts are like planted seeds that grow in time in students. The strategy used by VIPER evolves and adapts to fit virtually every situation that could arise.

VIPER students learn how to solve problems proactively and/or counter offensively, not simply react to them. It is a response to potential violence and the threat of being a potential target. VIPER graduates seize control and take the conflict to their arena where they can dominate and win. VIPER is designed for and used when responding to hostile situations and a high level threat.

Nottingham Training Systems

Bringing you to a higher level of personal safety through effective self-defense training in a very short period of time.

Course registration
Telephone 602-896-8721
VIPER PERSONAL PROTECTION [Self Defense Personal Protection Security]


AZ Neighbor California is Releasing up to 45,000 Prisoners. Self Defense Teacher Helps Phoenix Gain Peace of Mind with Self Defense

May 25, 2011

Arizona’s neighbor California is releasing 30,000 to 45,000 prisoners due to overcrowding. That leaves many Arizonan’s asking “How many of those criminals will flee to Arizona and the Phoenix area?” Security Specialist and veteran self defense trainer John Nottingham says, “If you are concerned with personal safety then this program will help you gain peace of mind. It makes a great gift to those you love and provides unconventional tools for self defense and personal protection.”

Women’s Self Defense | Street Self Defense | Reality Based Self Defense | Krav Maga | Jeet Kune Do | How To Protect Yourself | How To Do Self Defense Fast | Bodyguard Self Defense Security

Before you think Nottingham is just a local self defense instructor, take a closer look. John Nottingham, or “Master Nottingham” as his students call him, has taught military, law enforcement and over 10,000 students in his career. He is not only a multiple Black Belt holder with a 6th Degree Master Black Belt, but is a bodyguard trainer and owner of a security and executive protection company. He served in a Special Forces Reserve Unit and was asked to teach Hand to Hand Combat to Airborne Rangers, US Army Green Berets and other elite forces as part of a limited experimental unit program in the early 90s. Nottingham has also trained and taken students to national and international events in Korea and China.

Women’s Self Defense Phoenix | Arizona Personal Protection | Self Defense Seminar Arizona | Phoenix Self Defense | Cave Creek | Scottsdale Self Defense | Self Defense Seminar Phoenix |

“Much of our self defense advice flies in the face of conventional training and teaching. We use an empowerment and educational model that makes the training different than most places. We’re certainly different than law enforcement in our advice. We train them- we should know.”

What Strategic Self Defense & Personal Protection is NOT:

o Krav Maga, Jeet Kune Do
o Corner Dojo Karate or Taekwondo
o Highly stylized or retrofit techniques
o Complex moves & martial arts techniques
o Easy to forget techniques requiring tons of time to practice
o Rehashed old info you already know
o Typical self defense advice like “be aware”
o A politically motivated “women’s empowerment” or “man hater” course disguised as self defense
o Guys with big egos scaring people into fighting
o Misguided sport fighting such as Muay Thai Kickboxing or Brazilian Jiu-jitsu

What SecuritySafe | StreetWise is:

o Simple, but little known, techniques to end a physical attack instantly
o Tactics, techniques you already know and can instantly use (We’ll show you know where & when to use them.)
o Bodyguard tactics to avoid, prevent, thwart, deter would-be attacks
o Advanced Threat Assessment tactics to recognize and derail dangerous situations
o Military grade physical intervention techniques and the appropriate use of violence
o Mental, physical and emotional tools to use under stress of an actual criminal attack
o Clever tricks to see attacks coming before you lose the advantage
o Criminal mindset and typical tricks, tools and trouble spots
o Professional, respectful treatment with measurable results
o When most trainers tell you to “fight” we’ll teach you to evacuate
o When most courses will tell you to prepare to fight, we’ll show you how to end it
o Designed so that almost anyone can do it – even if out of shape

“Most self defense instruction available to the public is well intentioned but we would argue often, misguided, unfounded, dangerous or just silly. The premise of our training is to use proven tactics for protection to give our clients peace of mind. We’ll show you techniques used to protect the President that can work to protect you and your family. Training gives options and reduces stress that not having training denies.” – John Nottingham

Nottingham must be doing something right considering that his programs have been used by agencies and individuals all over the world. His concepts and training programs have spun off numerous imitators and other trainers. If imitation is the greatest form of flattery, Nottingham should feel proud.

“This course is an introduction with sound principles for protection (self defense). You won’t earn a Black Belt in a seminar or learn to fight like Jet Li or for the UFC, however you can instantly apply some of these [self defense] strategies to improve the level of safety and security in which you live your daily life. Clients tell me that is worth it’s weight in gold.”, says Nottingham.

The first part of the course is taught in a casual and relaxing classroom setting complete with a multi-media presentation, statistics, insight into the criminal mind and bodyguard tactics. It even includes crime footage of actual assaults and a discussion and analysis of options.

The second part is hands on, step by step instruction without the ego or drill Sergeant attitude. Male and female instructors help clients learn simple effective they can instantly use the moment they walk out the door. Since these are moves they already know, they don’t have to worry about remembering them under duress, when it most counts.

Now Is the time for the gift of peace of mind.

Great Gift for College Women!

Register Now for Split Second Self Defense
Split Second Self Defense is a crash course in personal security, crime prevention, survival signals and physical intervention self defense skills.

Two Options John Nottingham’s Strategic Self Defense:

Women’s Self Defense I 4 Hours
Women are invited to take a 4 hour self-defense seminar and clinic to learn practical, simple techniques to use against the most frequent types of attacks. Call to reserve a space.

Split Second Self Defense Training Seminar | 4 Hours
Men and Women are invited to take a 4 hour self-defense seminar to learn proven and effective tactics to detect, deter, de-escalate, diffuse and defense the most common types of attacks. Limited to 12 participants.

Sponsors: Nottingham Sword & Shield Security & USA Martial Arts Phoenix
4731 East Greenway Road Suite 9-10 Phoenix Arizona 85032
Self Defense Seminar Telephone 602-896-8721


Develop a More Focused, Confident, Fit Child with Martial Arts in Phoenix

March 14, 2011

Attention Phoenix AZ Parents!

“The Secrets To Develop a More Focused, Confident, Self-Disciplined and Physically Fit Child Revealed To Phoenix Parents.”

John Nottingham, Owner- USA Martial Arts Phoenix

Dear Friend,

As a parent you prepare your child for the future the best way you can everyday, but what about developing the core “Character Lessons and Practical Life Skills”: The Self-confidence to speak up for themselves, the ability to Stay Focused so they can get good grades and set and achieve their goals. How about developing the Self-Discipline to start and do the right things on their own without being reminded again and again by you?

There are so many skills for life that we need to teach our kids to be successful, yet there’s so little time and so many distractions. If there was a Fun, Exciting and Easy Way for your child to get all of the “fundamental life skills” needed for success would you be interested or at least be open-minded enough to test it out and see for yourself?

Happy Healthy Safer Karate Kids!

Nothing Builds Confidence Like Knowing Self Defense

My name is John Nottingham, and I have been a martial arts and self-defense teacher for over 25 years, specializing in helping kids and families become super successful at those core life skills. My team and I teach bully prevention, stranger safety, conflict avoidance, and practical personal protection strategies as well. You may have seen us on channels 3, 5, 10, 12 news or in newspapers or magazines. As an Eagle Scout and former Army Airborne soldier, I take these traditional martial arts values very seriously, but teach them to children in a fun way. My team is hand picked and highly trained to lead by example and encourage these values in each child.

Why Do Phoenix Parents Bring Their Kids To Our Karate School?
One thing that I’ve discovered over the years is that more families bring their children to martial arts for so many other benefits far beyond the blocks, punches and kicks. The unfortunate part is that there are so many martial arts places out there who claim they can deliver what parents really want but fail miserably at actually making it happen! But not USA Martial Arts and I Can Prove it to you!
Click here to see what Arizona Parents Say


North Phoenix Martial Arts School Offers More Than Self-Defense To Families

August 9, 2010

Welcome To The Exciting World of USA Martial Arts! Phoenix Premier Martial Arts for The Entire Family

Winner! Best of Phoenix - The Phoenix NEW TIMES

As Seen in TaeKwonDo Times Magazine, KONO Kids Magazine, Channels 3,5,10,12,15, the The Arizona Republic, The State Press and more

Martial Arts Phoenix | Scottsdale | Paradise Valley | Arizona

Since 1992, USA Martial Arts – Phoenix Scottsdale has been providing instruction in traditional and modern mixed martial arts in the Phoenix, AZ area and surrounding communities.

We hope you enjoy our website and will stop by and visit us at our North Phoenix location if you are in the area. This site is designed to give you information about our facility, the benefits of martial arts, our staff and provide you with information on how to contact us, as well.

USA Martial Arts – Practical Self-Defense, Character Development, and Peace of Mind!

The vision of USA Martial Arts is to build a stronger community by helping people get strong and fit, be safe and at the same time instill the inner-strength and character of a true Martial Artist. We strive to uphold important values like honor, courtesy, perseverance, self control and integrity.

We will also help you achieve self discipline, high self esteem, a positive out look, a spirit of constant improvement, and a non-quitting spirit. These values and life skills will lead to remarkable improvements in academics, careers, and relationships, literally making a better community one Black Belt at a time.

We hope you enjoy our website and will stop by and visit us if you are in the area. Our website is designed to give you information about our facility, the benefits of martial arts, our staff and provide you with information on how to contact us as well.


Reality Based Self Defense

Last Resort Handgun Disarm Defense

USA Martial Arts founder is a military hand to hand combat, law enforcement and bodyguard trainer. The self defense curriculum incorporates a combination of techniques found in many effective disciplines: Karate, Taekwondo, Jiu-jitsu, Muay Thai Kickboxing, Krav Maga, submission grappling and Escrima to provide students with a realistic personal protection self-defense system for a modern world.

Read more about our program philosophy here: USA Martial Arts Phoenix Online

Functional Fitness

No matter if you are five or sixty five, Strength, Conditioning, and Flexibility are all benefits that a student can expect to receive with USA Martial Arts Training. Every muscle group is strengthened and defined with the exercises, movements, techniques, and training drills that are incorporated into our curriculum. Your endurance and stamina will peak as we increase your cardiovascular conditioning. All these physical benefits for your body will be felt in your daily life and activities, increasing your energy and confidence.

Focus + Discipline = Success

Most exercise gets some results when done, most self defense is better than none. The problem is that most fitness programs fail to offer the excitement and interest to keep the participant consistent in their training, therefore setting them up for failure in their results.

The success in the results of the USA Martial Arts physical training program is supported by personal development. The student learns concepts and receives coaching that keeps them on track like focus, goal setting, self discipline, and confidence, which are inherent in our Martial Arts training. It is like having your own personal trainer and success coach all in one. The best thing of all is you will receive incredible physical benefits and personal development traits, while receiving the empowerment that comes through the self defense training that will be invaluable as you learn the skills needed to protect yourself and your family.

Click here WEBSPECIAL for Children Martial Arts in Phoenix
Click here WEBSPECIAL for Men and Women KICKBOXING in PHOENIX