The Most Powerful Weapon – A Conditioned Mind

September 2, 2012

Mindset, Mindset, Mindset
The difference between humans and the other creatures of this planet is the brain. Our highly creative and powerful minds have helped us adapt, innovate and solve problems to become the dominant species on the planet. While we may still be outnumbered by insects, it is the human mind that has allowed us to decode the human genome, create the microchip, and set foot on the moon.  It is this ability to dream, solve problems and creatively use tools that make tools that significantly separates us from the rest of the creatures on the planet.  Wouldn’t it make sense to emphasize the training of one’s mind?

This mindset is useful for:

  • Law enforcement
  • Military
  • Corrections
  • Security
  • Self Defense & Personal Protection

Convert Your “What If”  scenarios to “When then” scenarios

Create suspects out of what is in your environment.  Transform your thinking from “What if…” or “What then…” to a more empowering and specific way of thinking and planning by saying “WHEN this happens, THEN I will…”

This mindset is much more pro-active and action oriented.  It is specific enough to transform from the emotional centers of the brain into the functional problem solving areas.

This line of mindset questioning will assist you in gaining internal traction that translates to external action.  You are better able to identify evacuation routes, exits, weapons of opportunity, environmental factors, barriers, distracters, force multipliers, cover, and targets.  What strengths and assets can you use and what vulnerabilities can you exploit? You can weaponize accordingly and reduce your response, and therefore exposure time.  What is your best option for gaining a tactical position of advantage?

Use these mental conditioning skills and pass them on to team, family and friends.  These steps go a long way in helping you become a harder target.

Train the brain.

IMPACT Phoenix Krav Maga Self Defense, Jeet Kune Do and Functional Fighting Fitness

August 13, 2012


IMPACT Krav Maga Phoenix at USA Martial Arts & Kickboxing

Krav Maga, directed by veteran and Master Teacher John Nottingham, PI, EPS, 6th Degree Black Belt (Close Protection Specialist), is a street specialized self-defense method that is the official self defense and fighting system of the Israeli Defense Forces, and is the choice of a growing number of federal, state, and local law enforcement agencies around the world.

Krav Maga is often sought after because of its simple, no-nonsense approach to personal safety and practical street self defense. IMPACT Krav Maga is a unique method that is characterized by an evidence-based and practical approach to self defense, which enables one to achieve a relatively high level of self defense and fighting proficiency within a very short period of time. Krav Maga is an ideal self defense system for men and women who demand a high level of professionalism and a no nonsense approach to learning effective self defense.

IMPACT Krav Maga Integrates PFS Jeet Kune Do Concepts (Rapid Assault Tactics), Military Combatives and the Methods Used by Navy SEALS, SWAT and the Special Operations Community

From burning fat, learning proven self defense, to building inner strength, you can now get into the best shape of your life with this unique Krav Maga, Jeet Kune Do and Self Defense program.

The USA Martial Arts & Kickboxing Academy is an official licensed and recognized PFS Jeet Kune Do training center located at 4731 E. Greenway Rd Suite 9 & 10, Phoenix Arizona 85032.


IMPACT Phoenix Krav Maga Self Defense & Functional Fighting Fitness

August 6, 2012

“Phoenix IMPACT Krav Maga Self Defense, Functional Fighting Fitness Program:

Now You Can Harness the Power of Professional BodyGuards, Law Enforcement, S.W.A.T. and Special Ops to Burn Fat, Boost Your Energy, and Get in Great Shape Lightning Fast!”


Unconventional Krav Maga style program now available in Phoenix Arizona at USA Martial Arts & Kickboxing Phoenix. IMPACT stands for Intense Mental Physical Applied Conditioning Training and integrates elements of several of the worlds leading combative and fighting systems for proven effective self-defense.

IMPACT Phoenix Krav Maga integrates elements of:

  • Krav Maga : Israeli Defense Forces Military Hand to Hand Combat
  • PFS Jeet Kune Do : Bruce Lee’s concepts of street fighting
  • Military Combatives : Proven practical hand to hand combat from the USA
  • BootCamp Personalized Training : Combat Conditioning for Tactical Fitness
  • Bodyguard Close Protection : Closely Guarded Security Strategies of Professional Protective Agents

Learn more about IMPACT Phoenix Krav maga at

Learn Self Defense Countermeasures From:

  • Bearhugs
  • Punches
  • Kicks
  • Locks
  • Holds

Using realistic training drills, natural body reactions and simple step-by-step techniques that work in various situations – even if you are the underdog.

Learn more about IMPACT Phoenix Krav maga at

Press Release: Women Learn Bodyguard Tactics as Self Defense in Phoenix from Female Bodyguard by Teaming Up With Chocolate

July 11, 2012

For immediate release

Contact: John Nottingham



Women Learn Bodyguard Tactics as Self Defense in Phoenix from Female Bodyguard by Teaming Up with Chocolate

Nottingham Sword & Shield Security and USA Martial Arts & Kickboxing are offering personal security and rape prevention seminars for women to the Phoenix Arizona community.

Rhonda Roth, an internationally certified bodyguard/self-defense instructor and defensive tactics experts will be available to answer questions and give advice to the general public on how to prevent and survive a violent encounter!
Phoenix, AZ – On July 28, 2012, Hit Like a Girl in Phoenix, AZ will be offering all women ages 13 and older a 3-hour self-defense seminar. This event will be held from 10:00-1:00 PM at USA Martial Arts Phoenix, 4731 E. Greenway Rd Suite 9, Phoenix, AZ 85032

Rather than using a fear based model like most self defense courses, Hit Like a Girl uses an empowerment model that educates, entertains and enlightens.  The course uses lecture and interactive tools to teach women to use their brains over brawn.   

Those interested in taking this class are encouraged to register as soon as possible to reserve their space. Participants may attend one or both of the seminars available. The first seminar The Handbags, Heels and Chocolate Experience is the foundation for personal security that teaches life saving protective principles to detect, deter, de-escalate and defend long enough to escape to safety.  The second course, It’s HOT!, teaches the use of Pepper Spray and weapons of opportunity to gain an unfair advantage.
Although participants do not need any previous self defense or martial arts training to participate, the seminars will be addressing violent crime, and participants should anticipate adult themes.  The emphasis of the first course is primarily academic  and lecture format so women who are pregnant, for example, or injured, or in some other way limited in the ability to physically exert themselves are welcome to  attend.   The second seminar will require physical participation and participants should be at a basic level of fitness in order to participate.  Even though a person may not be able to fully participate, they will benefit greatly by attending and participating at whatever level they are able to.  


Seminar is anticipated to fill. SPACE LIMITED. Reserve your spot for your and a friend today.

Hit Like a Girl is a unique education firm designed specifically to empower women with bodyguard tactics for personal security.  HLG events are held in homes, offices, churches or anywhere a group can meet.  The tactics taught are some of the same concepts, principles and techniques used by agencies such as the Secret Service, State Department and professional protectors.

Hit Like a Girl is recognized as the most effective women’s personal security system for real life situations, emphasizing early detection, deterrence, diversion and escape tactics.  

According to the U.S. Department of Justice, more than 2.5 million women experience violence annually. Statistics also show that every 90 seconds a woman is raped in America.
The greater Phoenix area needs community involvement and support. We must recognize that rape is a crime of violence, and its occurrence is never the fault of the victim. Everyone must work together to raise awareness and promote strong, alert, confident and healthy attitudes and defensive skills to end America’s sexual assault epidemic. Hit Like a Girl in cooperation with Nottingham Sword & Shield Security and USA Martial Arts & Kickboxing will make this training available to all women in the community who wish to possess the skills needed to prevent or survive a violent assault.
Ms. Rhonda Roth, a certified Bodyguard Instructor and women’s self defense specialist will be conducting this empowering course. Agent Roth has trained hundreds of students in the Southwest. She teaches women and children how to protect themselves and stay safe using this security training technology.
Learning self-defense is not just learning to kick and punch an attacker. Self-defense begins with an attitude of: “I will not be a victim!” Attackers choose their victims the way predators choose their prey. Predators always go after the weak, isolated, young or old because they are an easy target. If you appear strong, alert and healthy, you have a much better chance of avoiding an attack. Hit Like a Girl founder and  instructor Rhonda Roth empowers women with the self-confidence and skills required to AVOID BECOMING A VICTIM.
Please help spread the word about our seminars. Invite everyone you know who may be interested. To acquire a seminar flyer visit or request on Facebook at Hit Like a Girl. Please print and post it wherever you can and email it to friends. We also have high quality color printed flyers available at our facility at 4731 E. Greenway Rd Suite 9, Phoenix Arizona 85032. Please feel free to take some anytime during class hours and post them wherever you can.

Martial Arts for Kids, Teens and Adults in Phoenix – Now Enrolling For Summer

July 6, 2012

Are You Looking For a Way to Channel Your Child’s Energy For The Summer Months?

Our classes offer much more than you would expect:
Your Child Will Learn:
1. Focus & Discipline
2. Confidence
3. Stranger/Bully Awareness Self Defense
4. Positive Attitude

For over 25 years USA Martial Arts & Kickboxing Phoenix has helped thousands of children improve their Confidence, Focus, Self-Discipline, Respect & Leadership in addition to invaluable life skills.

USA Martial Arts programs are taught Masters and highly trained certified, caring instructors in a highly energetic, motivated, safe, fun and enjoyable state of the art facility.

We begin by teaching students valuable life skills in a positive family environment. Students will develop an overall winning attitude committed to goal setting and success.

USA Martial Arts & Kickboxing Phoenix offers the most modern up to date training available for all age groups. Students will be equipped and prepared to face the challenges that await them in the real world today i.e. bullies, strangers, peer pressure, fitness & nutrition, etc.

USA Martial Arts curriculum is a unique freestyle system that has been mixing martial arts for self defense for years. The result is a highly refined system that offers students, not only a better education, but a more enjoyable learning experience as well. Students are challenged to be their best and reach their goals from weight loss, a fun activity, competition and earning an authentic Black Belt.

The founder of USA Martial Arts & Kickboxing believes in leading by example. An Eagle Scout, Army Airborne veteran and internationally recognized Hall of Fame Master Instructor, he considers himself a student of all martial arts and committed to developing better citizens and leaders for the future.

Find out what makes this program and instruction so unique. Begin your martial arts journey and personal transformation today.


Chuck Norris says…Karate is the Best Thing You Can Do For Your Child

June 2, 2012

If Walker Texas Ranger endorses it, you know it’s good.  Carlos “Chuck” Norris began his martial arts journey while an Airman in Korea.  He studied the Korean Martial Art of Tang Soo Do.  Today a branch of that martial arts family is teaching classes at an award-winning school in Phoenix Arizona called USA Martial Arts & Kickboxing. 

“Karate is the best thing you can do for your child.” -Chuck Norris
Hello Parent,
My name is John Nottingham and I’ve been teaching children and adults martial arts and self defense for over 27 years.  You may recognize me from my appearances on channels 3, 5, 10, 12 or in the AZ Republic, Arizona Parenting or my modest work in TV or Film.  My passion is sharing the life enhancing benefits of martial arts and self defense with people of all ages and abilities.
I would be honored to have the opportunity to teach you or your child the secrets I’ve spent my lifetime learning.  You’ll not find them in any other sport or activity.
You see, I’ve been very blessed to have traveled the world and trained in Korea, China and with the best of the best.  My passion for researching and learning martial arts is only rivaled by my passion to teach it and share the amazing life transforming power of this discipline.
Martial Arts transformed my life and it can transform your child’s too.
Here are the USA Martial Arts Phoenix our tenets recited as the principles of Black Belt at the beginning of each class.
“As a dedicated student of the martial arts, I will live my life by the principles of Black Belt.
o Modesty
o Courtesy
o Integrity
o Perseverance
o Self Control
o Indomitable Spirit
If you would like a change in your life or maybe your child’s life, I would invite you to give us a try.  My school is quite unique in that we only work with select students who have a sincere desire to learn.
No worries friend…You don’t have to have any special athletic ability or skill, in fact quite the opposite.  While we have champions and Black Belts who transfer to us for higher education, the majority of our students are beginners who have never done any martial arts.
Your Child Will Learn:
  1. How to Deal With Bullying The Smart Way
  2. How to Focus and Concentrate for Better Grades
  3. How to Respect Himself and Others
  4. How to Solve Problems To Be Happy
  5. How to Lead His Peer Group Rather Than Follow
  6. How to Have Confidence, Control and Discipline for Success in School and Life
  7. How to Be Strong, Fit and Develop Inner-Strength with Unshakable Character
We would love to have the opportunity to introduce you to our our special curriculum.  It has been developed and refined over many years and has a profound positive impact on our members.  Just surf around the internet, Google our name and find out what people say about us.  Then contact us, check out our WEBSPECIAL,  or stop by to meet us in person.  We would be pleased to get to know you.
John Nottingham
Owner USA Martial Arts & Kickboxing Phoenix
Kids Martial Arts WEBSPECIAL

Picture Your Child Confident, Poised, Happy, Fit and Having Inner Strength With Unshakable Character

June 1, 2012

In a Time Where TV, Unhealthy Foods, Video Games and Negative Media Are Fighting For Your Children –  Here Is a Way for Parents to Fight Back and Win

Happy, healthy, confident kids.  Character and Values are the foundation of USA Martial Arts & Kickboxing founder’s mission. The goal is to use martial arts as a tool for developing children into champions for life. Through a carefully tested and proven method, USA Martial Arts Instructors are experts at helping children learn valuable life lessons they can use at school, home and everywhere they go. This is more than just implied lessons, instead they are experienced with each belt rank, lessons, incentives, engaging stories, and instructors who lead by example.

Phoenix Children’s Martial Arts Classes teach:

  • How to Deal With Bullying The Smart Way
  • How to Escape Abduction Attempts
  • How to Get Good Grades Through Focus
  • How to Be Strong and Fit for Life
  • How to Have Inner Strength and Unshakable Character
  • How to Avoid Negative Peer Pressure
  • How to Respect Others, Have Good Manners and Be a Leader

Shy children learn to come out of their shell. High energy children learn to put their energy in a positive direction. Good children learn to become great and the best they can be in school, sports and life.
The founder of USA Martial Arts & Kickboxing is an Eagle Scout, Army Veteran, martial arts champion, and award-winning instructor. He was voted “Master of the Year” and inducted into the Martial Arts Hall of Fame for his efforts. His vision is to share the same life transforming benefits he received in martial arts to others.
This is a unique opportunity to have your child learn lessons from ancient wisdom, passionate instructors who are great with children and all while having the time of their life.
As a parent, you have a choice on what sports, activities and where your child will invest their time. In just a few years at USA Martial Arts & Kickboxing, your child will have earned a Black Belt. Black Belt is an advantage in University admissions, scholarships as well as in the job market. Black Belt represents a level of personal excellence, discipline and focus that makes individuals stand out as leaders among their peers. Not only will your child have greater inner strength, respect, focus and confidence, they will have the pride of earning practical self defense skills. It is a gift that offers peace of mind to both the caring parent as well as the individual.
Try USA Martial Arts & Kickboxing today and find out why this school was awarded BEST OF PHOENIX!


Summer Camp for Kids Phoenix Karate Kids MMA Camp

May 17, 2012

This summer your kids can learn skills from Mixed Martial Arts, get in great shape and get the edge for school and sports.

While other kids are sitting on the couch and playing video games, your kids will be learning new skills, making friends and having the time of their life.
They will develop:

  • Strength
  • Coordination
  • Speed
  • Agility
  • Flexibility
  • Power
  • Confidence
  • A non-quitting spirit
  • Courage to stand up for what is right

In our confidence building Karate Kids Camp, your children will be coached by experienced champions and martial arts Masters who walk the talk. The lessons transcend the mat and will positively impact attitude and skills for daily life. Plus you’ll know they have the skills to protect themselves if they need to.

Check out the exclusive WEBSPECIAL

The Real Truth About VIPER Street Combat Personal Protection Self Defense & Bodyguard Training With John Nottingham

May 11, 2012
No More Deer-In-The-Headlights!
Viper taught me how to function clearly under stress, and channel the power of my adrenaline. If you know martial arts, VIPER magnifies your knowledge and training ten fold.
Phil Borgia, Insurance, Real Estate, Black Belt
“I Was Shocked…”
As a long time professional in martial arts, I was shocked at the VIPER program. I thought I could handle any situation, but VIPER introduced me to reality. It’s real, its in your face, and it works. I am a force to be dealt with.
David Bravo
Model, Robert Black Agency
Trained in Krav Maga
Professional Martial Arts Instructor
I Was Unprepared For a Fight!
Priceless training. I couldn’t believe how unprepared I was for a real confrontation. I learned more about street defense in the VIPER course than in 10 years of martial arts.
Tommy Brown
Police Officer
Martial Arts Champion
Two Strange Men Approached
I was able to use what I learned while out with my 5 year old daughter one evening. I backed two strange men off… and I believe I wouldn’t have known what to do and keep my daughter safe without this training.
L. Templeman
Former Federal Corrections Officer
“Life Transforming!”
I have used the VIPER skills. It is truly a positive, life transforming experience. You will not be the same person… and you really wont want to be.
Teresa “Tess” Jenkins
Martial Arts Instructor
TRS Review:
Why do the Spec Ops love this training? Cuz it’s super-fast to learn… and unbeatable in the field. These are all new cutting-edge skills. With no practice at all, you will be at home with extreme violence… and be able to USE your new skills when it comes down to “you or him” situations. Learn how to reduce ALL your “pre-fight” thinking to just 3 simple choices… the 4 super-accessible weapons hidden inside your body… how to recognize a true threat 6 times faster than “normal” people do! (Simple ways to judge the situation — allows you to safely ignore false threats, and react with stunning speed to real danger.)… how VIPER-trained combat-ready professionals control their emotions in crunch-time… how to take a gun away as easily as scooping a pair of scissors from a small child… how to demolish an attacker in the dark. (90% of attacks occur in low-light conditions — not in the bright dojo. You’ll be astonished how easy it is to fight in the dark, the way John reveals.). And a lot more.
John Nottingham, PI, EPS, 6th Dan, Master Instructor
John Nottingham holds certificates from Paul Vunak (Seal Team, FBI Trainer under Dan Inosanto), Tony Blauer, and letters of appreciation from Special Forces for his hand to hand combat instruction.  A military veteran, he taught an experimental hand-to-hand combat to a Special Forces Reserve Unit while assigned to a support detachment.  lifetime martial artist, he holds multiple Black Belts and the title Master Instructor as a member of the Martial Arts Hall of Fame.  He is also a graduate of Bodyguard Training International (USA Bodyguards) and Gavin de Becker and Associates Academy for Protectors as well as trained in Advanced Threat Assessment and Management.  His training concepts and methodologies have been disseminated all over the world and used by elite combat teams.  Nottingham owns and operates a Security Agency and Bodyguard Training company in Phoenix Arizona as well as a professional martial arts school.  

Who is Mighty: The Power of Choice by Child Safety and Bullying Specialist Dave Kovar

April 28, 2012

Who is Mighty: The Power of Choice by Child Safety and Bullying Specialist Dave Kovar.