Archive for February, 2012

School Shooting in Ohio Kills One Student and Wounds Four Others

February 28, 2012

How To Survive a School Shooting

A school shooting in an Ohio cafeteria grabs headlines once again and American’s celebrate the drama of victim-hood. I say that with a sense of frustration as a professional protector, knowing that we as a community have options, and yet refuse to exercise them. After Columbine, we Americans spend millions to install more cameras in schools. The emotional placebos amaze me.

I had to painstakingly study the horrific incident of Columbine frame by frame at bodyguard school. The worst high school shooting in recent US history had cameras and, while it was a powerful tool for education, cameras did nothing to stop the attacks. Why is it that we continue to deny reality and increase security theater? Ohio School Shooting

What Can We Do About School Shootings?
The greatest step we can take towards our personal security is to recognize that life has risks and accept the reality of violence as part of the human condition. With this acceptance can come the training and preparation to study, prevent, and thwart attacks. This is being accomplished successfully by professional protectors right now. While we absolutely must continue to improve, we have effective options that can be implemented now. Closing our eyes to deny violence or randomly throwing money at problems won’t make them go away anymore than they make the boogeyman go away when we are three years old.


“The deadliest school shooting in the United States was the 2007 massacre at Virginia Tech University that left 33 people dead. The worst high school shooting was the 1999 attack at Columbine High School in Colorado that killed 12 students and a teacher.”

Focus On The Facts of Success and What Works
Rather than focus on the terror of school shootings and the victim-hood pathology, I suggest we remember the heroic success stories. In each situation there were individuals who escaped and/or saved other students lives.

You Don’t Have To Give Up and Be a Victim
A bit of research will show that in almost every situation, the school shooters were thwarted once they were resisted – even by untrained individuals. You will find success stories of students and teachers who escaped or even disarmed attackers.

Are We Serious About School Shootings?
It’s time we take a serious look at our attitudes towards self defense and the responsibility of living in a world with violence. When we turn our grief and outrage into positive action, not just emotional placebos, we are on the path to addressing personal security. I recommend we start by reading “The Gift of Fear” by my mentor Gavin de Becker.

Take heart and have hope. You have options if you only choose to learn about them. The world is a dangerous place, but you can learn to live with courage and options to handle violence. You can also teach your children to do the same.

Anti-Bullying – Bullying Prevention The David and Goliath Approach

February 27, 2012

Anti-Bullying – Bullying Prevention The David and Goliath Approach.

New Bully Movie Aims To Improve Awareness on Bullying and It’s Consequences if Left Ignored

February 26, 2012

New Bully Movie Aims To Improve Awareness on Bullying and It’s Consequences if Left Ignored.

How Valuable Would Practical Self Defense and Martial Arts Skills Be if You Were On a Flight Like These Passengers

February 23, 2012

Passengers take down unruly passenger who was yelling 'Allah is great' during flight A passenger on a Continental Airlines became unruly after a flight attendant told him he was not allowed to smoke an electronic cigarette on the plane. Read more:

How Valuable Would Practical Self Defense and Martial Arts Skills Be if You Were On a Flight Like These Passengers?


Reports say that passengers helped subdue an unruly man who was shouting “Allah is great” on a recent continental flight to Houston. Several reports say that the man became disruptive and refused to follow rules after a female flight attendant informed him that he was not allowed to smoke on the plane.

If you were in this situation, perhaps traveling for business or with family, how much more confident would you feel knowing you had training for potentially life-threatening situations like these. This is not to say that Karate chops and Taekwondo Kicks can solve all your problems. Not at all. Instead, the type of training we offer at USA Martial Arts from our Tactical Training Division addresses these types of real life situations.

Consider if you knew:

+ How to manage fear and stress, reduce heart rate and stay calm to be able to think and make good choices
+ To know exactly what to look for and when to take action
+ To be able to properly assess the situation and make an action plan for self defense
+ To know how to place, guard and protect your family, children or loved ones
+ To know exactly how to distract, disrupt and disable a person if you had to

Practical Self Defense Skills When Needed Most
These skills are exactly what we teach in my VIPER course, Bodyguard Security and Tactical Training programs. You can improve your skills and confidence with scenario training so that, should the need arise, you have sure, ever present self defense options. They key here is having options and therefore more peace of mind.

o How to avoid freezing under stress
o Which targets to go for to quickly disarm, disrupt or disable an attacker
o The best way to distract, disorient and delay an attackers plans for violence
o Step by step ways to cause the attacker to lose consciousness and gain control over his body
o How to address weapons like guns, knives, clubs or threat of explosives

You don’t have to be Jason Bourne or a Navy SEAL to apply some street smarts and put yourself in a better position. As evidence by these Continental flight passengers who subdued this unruly passenger without significant harm or incident.

Read about how these passengers thwarted an airline bomber attempt. You do not have to be a helpless victim just awaiting a gruesome fate.–passengers-take-down-would-be-bomber

Practical Self Defense Training gives options where not having training does not. Never confuse knowledge for ability but a little knowledge is can go a long way in a crisis.

If you are interested in learning these skills used by military, law enforcement, bodyguards and other tactical operators, consider getting training. It doesn’t have to be full contact MMA at a local gym where you are afraid to get beat up or go to work the next day with a black eye. There are some good professional trainers who can teach you step-by-step and have the skills, knowledge and background to give you practical self defense tools you can use when it counts. If not with us, get it somewhere.

If you think education is expensive, try ignorance.

Land of the Free, Home of the Brave

John Nottingham, PI, EPS, 6th Dan, PFS/DOM
Nottingham Sword & Shield Security Bodyguards
USA Martial Arts & Kickboxing Phoenix

About John Nottingham
JOHN NOTTINGHAM, PI, EPS – Since 1989 John Nottingham has trained law enforcement, military, men, women and children various forms of self-protection. John discovered for every tragic abduction, or attack there are people who escaped. Bodyguard, law enforcement, military trainer and Martial Arts Master John Nottingham set began a quest to learn what specific thoughts and actions helped each adult and child escape from their kidnappers. GOOD MORNING ARIZONA, Channel 12 Safety Team, and others invited John on their show to share his unique approach to personal safety, security, self defense and conflict avoidance. An Eagle Scout, Army Airborne Veteran, and Martial Arts Masters, from bullying prevention to abduction options and learning to be your own bodyguard, John is an internationally respected specialist.
Listen to John Nottingham Discuss the USA Martial Arts Anti-Bully Program on the
Outreach Today Radio Show
Click for The Anti-Bully Interview

Read more:

The Ways Schools Are Failing in Preventing Bullying

February 22, 2012

Bullying Prevention Initiative International

Chances are that if you have a child in grade school, middle school or high school, then you have been notified about steps to thwart bullying. From bullying prevention, so called anti-bullying programs and others it seems that the same crowd that packages everything for schools to buy is in on this one too. How quickly we seem to forget the failed Stranger Danger movement. Are we destined to repeat this process again?

Several months ago, a Canadian psychologist, David Smith, conducted a review of all the research on anti-bullying programs and found that on the whole they don’t work. Interestingly, he called on the programs to continue anyway because if we do them long enough, eventually we may find out what does work. (Thanks for the research tip Mr. Kalman)

Objectivity & Consider The Source Please
Interestingly enough, the bullying prevention information is already made available by your hard-earned…

View original post 1,253 more words

Fun Format for Kids Karate Makes It a Winner With Phoenix Parents

February 13, 2012

USA Martial Arts & Kickboxing Phoenix
Integrating Practical Martial Arts
and Personal Development for Fun Kid’s Karate

USA Martial Arts Phoenix Kickboxing has proudly served the Phoenix community since 1992. Please explore our webpage and discover why USA Martial Arts Phoenix is Arizona’s leading source for professional martial arts instruction and self defense advice.
USA Martial Arts Little Tigers Childrens Taekwondo Karate Kung Fu


“Our Karate Kids formula for teaching Children’s Martial Arts makes it a winner with children and adults alike. Our high energy format makes learning safe, fun and rewarding. From bullying prevention to learning the fundamentals of self-defense, the kicking and punching workouts are great for mind, body and spirit. That’s why we have people driving from so far away to be a part of USA Martial Arts & Kickboxing Phoenix program. It’s a relationship, not just a business, and people sense our passion for what we do. We love martial arts and teaching our students.” – John Nottingham, 6th Degree Black Belt Master Instructor, Owner

Children Martial Arts Phoenix
Our Little TIGERS Children’s Martial Arts curriculum is developed specially for kids ages 4-7. The program is a fusion of Taekwondo, Karate, Kung Fu, and Jiu-jitsu developed to build a firm foundation for enjoyable training in the martial arts, as well as developing children into healthy, well-mannered individuals. The training is fun with high energy games and physical development developed to maintain kids interest and involved throughout the entire class. USA Martial Arts Phoenix Kid’s instruction uses motor skill training, rewarding exercises, and instructor lead activities to introduce sound self-defense methods and develop coordination and build strong bodies. Kids are directed to interact with other children and in small groups toward specific learning objectives, teaching them how to cooperate and behave responsibly within a group dynamic. Children are specifically taught tenets, wisdom and character lessons of the martial arts such as respect, integrity, and self-control.

“Fantastic learning experience
You can learn at your own pace, great for young students as well as adults. My two young sons have a super positive attitude now and went from average grades to A’s & B’s at USA Martial Arts & Kickboxing Phoenix. You learn more than Kicking and punching, you learn a way of life and self defense all in the same class.” -Phoenix Parent rating on Kudzu

Taekwondo, Karate, Kung Fu, Jiu-jitsu Fun For Children

Bullying Prevention Specialists!

Karate Kids Youth Martial Arts and Self Defense Program
USA Martial Arts & Kickboxing Phoenix Kids Karate curriculum provides a solid foundation in physical, mental and emotional development. The unique blend of Taekwondo, Karate, Kung Fu and Brazilian Jiu-jitsu, this kids karate program is unique. It begins with character development lessons along with practical life skills. The physical development provides a foundation that parents love for cross training in other sports. “It gives my kid an edge.”, says one USA Martial Arts parent.


If the Little TIGERS or KIDS KARATE program seems right for your child, we welcome you to participate in our online beginner program. Our easy start program allows children to try martial arts and work with our amazing instructors without risk of long term commitment. You will be pleasantly surprised at the positive changes and smile you will instantly see in your child.
Scottsdale, Phoenix, Cave Creek, Arizona
Click Here to Register for Your Child’s Trial Program

A+ Rating with the Better Business Bureau of Phoenix Arizona

Try It Free with no obligation

Little Girl Escapes Abductor at Walmart by Fighting Back Against Kidnapper

February 10, 2012

Girl Second Grader Escapes Abductor
by John D. Nottingham, EPS, PI
Nottingham Sword & Shield Security Bodyguards
Free Abduction/Kidnapping Prevention Event Press Release and Info

Parents Fear Kidnapping But There is Hope
Whenever the news covers a child abduction or potential child abduction I get calls, texts and questions. When the thwarted abduction of 7 year old Brittany Baxter hit the news it spread quickly. Concerned parents often scour the news media reports for any relevant safety information on kidnapping and preventing child abductions.

Focus On The Self Defense Lessons Learned
I certainly understand that child abductions, like this little girl Brittany at Walmart, can be a scary event for parents to read about. I know that all loving parents feel the same way about protecting their children. However, what I’ve found is that when armed with the facts and knowing you and your children have some self-defense training to prevent abduction, these can go a long way in reducing anxiety and needless worry. More importantly, it can help parents focus on information that can protect and enhance their peace-of-mind.

Abductions By Strangers Are Relatively Rare
First let me reassure parents that historically, “stranger” abductions are rare. Children are far more at risk from abuse at the hands of relatives and people known to them and whom parents might be reluctant or refuse to suspect. Even so, there are some valuable lessons we can learn from these reports that can help parent respond with calm wisdom, and an eye for practical personal safety and self-defense.

Accept Reality About Abduction/Kidnapping and Avoid The Blame Game
The Martial Arts has a saying, “Fix the problem, not the blame.” Some blame Walmart, while in fact, their surveillance cameras helped lead to the apprehension of Brittany’s would-be abductor. Others might be quick to blame the mother, which in my view is just unfair because we don’t have enough to go on from the report. Furthermore, parents cannot protect children all the time as personal bodyguards. This isn’t practical or realistic.

Parental Vigilance + Children’s Self Defense and Abduction Prevention Training = Greater Chances of Safety
While they must be vigilant, no reasonable parent can protect their child from all threats and risk. Parents CAN develop safe habits and arm their children with tools to get help, take positive self defense action and do what Brittany did at Walmart. Once we take a position of ownership and responsibility for the problem individually and collectively, we are moving in the right direction. My teacher Gavin de Becker taught me that acceptance of reality is the foundation for beginning to deal with the challenges of personal security and self-defense.

Little Girl Kicks, Screams Her Way To Escape Abductor At Walmart
Brittany did the right thing when she was attacked at Walmart. She immediately and continually resisted her abductor. Reports say that Brittany kicked and screamed even though he put his hand over her mouth. Despite the numerous times in my career I have been told by the misguided idea that “no child can fight an adult and win”, the statistics clearly demonstrate just the opposite.

Be Careful Who You Listen To For Security and Self Defense Advice
That kind of helpless ignorance is all over the internet and is potentially dangerous advice. We want to be careful to not promote ignorance nor a victim mentality. The statistics are quite clear that those who resist, in almost every situation, increase their chances for survival. Of course, each situation is different and that is why getting training to know how to assess situations and make good choices is so vital.

Be careful of prescriptions without diagnosis or overly-ridged self defense rules. We recommend learning personal security and self defense principles taught by role-playing, discussing and practicing them as a natural part of every day life. The situation, or context of the crime, dictates the self defense response.

Teach Children How To Access Help and Know Their Personal Information
Brittany, the little girl at Walmart, is not alone. Take for example the 9-year-old Colorado girl who managed to escape from a suspected kidnapper in January 2012. Calysta Cordoba is alive today because she resisted her abductor. In her situation, knowing how to call 911 and her personal information help lead to her escape and rescue.

Teach Children To Trust Their Survival Intuition and Avoid Strange Situations That Could Be Dangerous

Self-Defense is NOT social or anti-social fighting, especially when it comes to abduction and kidnapping
This “children can’t fight” opinion falsely operates under the assumption that self-defense is fighting. Of course a child stands little chance against an adult in a force on force fight. The objective of self-defense is to avoid, prevent, deter and derail an attack, NOT win a fight.

The objective of self-defense is to prevent, thwart, avoid, deter or create a window of opportunity for escape and to survive.
Sometimes that means creating an injury (as a last resort), getting attention or using trickery. Again, the situation or the context dictates the response in effective self-defense. Brittany called attention to herself, resisted and deterred the attack. Brittany did not beat her kidnapper in a fight, instead she beat him in his attempt to abduct her.

The Walmart surveillance video shows a man, believed to be Woods, approach Baxter and grab her, covering up the girl’s mouth and struggling to subdue her.

“I was kicking and screaming, and then he put his hand over my mouth, but I kept kicking,” [Note: she kept kicking.]

“Children: One of Your Best Weapons Is Your Voice – It’s Like an Alarm That Can Get You Help.”

“The bad guy usually doesn’t have an alternative plan, they have an alternative victim.”

In my view, the word “fight” is often used too loosely in media and common conversations these days. People even exaggerate common descriptions of arguments now as “fighting”. We live in a culture that celebrates drama, exaggeration and sensationalism. Often, the result is confusion, stress, unwarranted worry and fear. That is why I recommend reading Gavin deBeckers books “The Gift of Fear”, “Protecting the Gift” and “Fear Less”. These are the cornerstones for our protective approach at both my security bodyguard agency and Martial Arts/self-defense training. These personal safety books go a long way in educating us on steps to increase our personal security and deal with the reality of situations that could lead to violent attacks.

Here are some other child abduction prevention and self defense security tips:

o Remember P.C.: Privacy and control are the setting for abuse
o Teach your child to trust their “Gift of Fear” or innate survival signals – and act on that intuition
o Resistance is key to survival
o Never go to a secondary crime scene
o Do the opposite of what the bad guy says for that is the key to your freedom – play the “opposite game”
o Learn to recognize lures and abductor ploys
o Learn to access help and equalizers

Recognize Lures and How Criminals Operate
Reports now say that Brittany spoke to the man before he grabbed her. This is the “testing” phase of an attack and should be a recognizable red flag. Children need to be taught to stay out of reach of strangers when they are away from parents or caretakers. They should be taught to increase space immediately and use barriers to put between themselves and others. Sometimes children feel as though they have to be polite and talk to people. Children should know the difference between the rules of being alone or together and when alone, to keep greater distance from strangers and how to report strange behavior. This includes the skill of learning to interrupt adults when it is a matter of safety.

Increasing Distance Increases Time and Options in Self Defense, Especially in an Abduction Attempt

Crime & Self Defense In The News Can Be Teachable Moments For Parents
I have always believed that events and sensationalized reports like these can cause unnecessary stress and result in greater anxiety or be turned into teachable moments that can do some good. We can learn some positive lessons from Brittany’s example and reinforce some solid safety lessons. Ask your kids what she did right and discuss it in a calm, matter-of-fact (age appropriate) manner. The good news is that parents and children have options for increasing personal safety and can have peace-of-mind by knowing what steps to take in self-defense situations.

Teaching Children Without Scaring Them
This Saturday my team and I are offering a free child safety workshop at my USA Martial Arts & Kickboxing Phoenix school in Arizona. We will be covering the basics of how to recognize dangerous behaviors, how predators operate, steps to safety and escape school options. In addition, each attendee will receive a free report and guide on preventing abductions for children’s self-defense and a parents guide to teaching your child about personal safety. The abduction prevention escape school basics event is 12pm Saturday February 11, 2012 at USA Martial Arts & Kickboxing Phoenix / Nottingham Sword & Shield Security Bodyguards HQ at Tatum & Greenway Roads in Phoenix AZ. If you are out of state or cannot attend, simply send a request for your free guide to You must register by email It is open to all ages.

About John Nottingham
JOHN NOTTINGHAM, PI, EPS – Since 1989 John Nottingham has trained law enforcement, military, men, women and children various forms of self-protection. John discovered for every tragic abduction, there are people who escaped. Bodyguard and Martial Arts Master John Nottingham set began a quest to learn what specific thoughts and actions helped each adult and child escape from their kidnappers. GOOD MORNING ARIZONA invited John on their show to share his unique approach to personal safety, security, self defense and conflict avoidance. From bullying prevention to abduction options and learning to be your own bodyguard, John is an internationally respected specialist.

Listen to John Nottingham Discuss the USA Martial Arts Anti-Bully Program on the
Outreach Today Radio Show

Click for The Anti-Bully Interview
Free Abduction/Kidnapping Prevention Event Press Release and Info

Phoenix Martial Arts Instructor Aims To Instill Life Skills in Phoenix Karate Kids

February 6, 2012

Why Life Skills?
Most child experts and parents agree that the increased instruction of “Life Skills education” will be pivotal in children’s futures in the years to come. From increased competition in the international job market, today’s children will need skills to prepare them for successful careers and happy, healthy lives. This is why life skills are what more and more parents today look for in a martial arts school for their children.

The Key Is Reinforcing Values Parent’s Teach at Home
The instruction being offered at USA Martial Arts Phoenix is age-specific, educational, inspiring and fun. This is what keeps kids motivated and coming back. Parents like the fact that their children are learning gratitude, international culture, good manners and building confidence. As a result of USA Martial Arts Phoenix life skills instruction, parents view the Phoenix martial arts school as an environment of higher learning and an investment for their child.

The key to effective life skills instruction is fusing traditional martial arts values, tenets and virtues with cutting-edge child development and parenting skills.

“The balance of “old and new” thinking creates a dynamic learning environment that helps a child be their best.”

, according to Professor Brannon Beliso, founder of One Merit Badges Life Skills curriculum.

One Merit Badges is parent’s solution for your children’s life skills education. At best it is a foundation, at minimum, it helps reinforce values they want their children to demonstrate outside the home. “Your child proudly show and tell all their friends about each patch they earn at USA Martial Arts Phoenix.”, says owner and Master Instructor John Nottingham. Students are attracted to USA Martial Arts Phoenix because it is fun, rewarding and they want to learn the valuable life skills we offer.

Our goals is to have parents continue viewing USA Martial Arts Phoenix school as an investment for their child, not an extra-curricular activity, offering the potential for very positive and unique relationship. For parents wanting to give their child the edge in life, be able to handle challenges like bullying, peer pressure and have the inner strength to live their values with dignity, this is an opportunity not to be missed.

USA Martial Arts & Kickboxing Phoenix